MoMA, personal brands, and purchase journeys

• Marketing museums demonstrates the challenge of selling a product that is viewed as old-fashioned, or just old. MoMA demonstrates that a fresh approach can be applied anywhere in this episode of AMA TV. 

Ämnesord

Museums  -- Marketing. (LCSH)

Marketing  -- Case studies. (LCSH)

Genre

Nonfiction television programs.  (lcgft)

Internet videos.  (lcgft)

Institutionsnamn

Museum of Modern Art (New York, N.Y.)

Målgrupp

Specialized.

Klassifikation

HF5415 (LCC)

658.8 (DDC)

Qbl (kssb/8 (machine generated))