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From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA / Pete Croatto.

Croatto, Pete (författare)
ISBN 9781982103958
First Atria Books hardcover edition.
Publicerad: Atria Books, 2020
Copyright: ©2020
Engelska xii, 370 pages, 16 unnumbered pages of plates
  • Bok
Innehållsförteckning Sammanfattning Ämnesord
Stäng  
  • Introduction: Our game -- The politician, the doctor, and the brat -- The players get their close-up -- Setting up the business plan -- Getting ready for star time -- Oh shit... here we go -- Finding a soundtrack, gaining a culture -- Making a Super Bowl -- The accidental god -- Let's go to the videotape! -- Imports and exports -- Ready for prime time -- Postgame -- It's my game now.
  • Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. 

Ämnesord

Basketboll  (sao)
Professionell idrott  (sao)
Basketball  -- United States -- History. (LCSH)
Basketball players  -- United States -- History. (LCSH)
Basketball  (LCSH)
Professional sports  (LCSH)

Genre

Instructional and educational works.  (lcgft)

Institutionsnamn

National Basketball Association -- History.

Indexterm och SAB-rubrik

Rbbb Handboll, basketboll, volleyboll

Klassifikation

GV885.515.N37 (LCC)
796.32364 (DDC)
Rbbb (kssb/8)
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