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Sökning: onr:17804869 > The art of prestige :

  • Clements, Amy Root,1967- (författare)

The art of prestige : the formative years at Knopf, 1915-1929 /Amy Root Clements.

  • BokEngelska2014

Förlag, utgivningsår, omfång ...

  • Publicerad:Amherst :Publicerad:University of Massachusetts Press,Publicerad:[2014]
  • xi, 206 pagesillustrations25 cm.
  • texttxtrdacontent
  • unmediatednrdamedia
  • volumencrdacarrier

Nummerbeteckningar

  • LIBRIS-ID:17804869
  • ISBN:9781625340924
  • ISBN:1625340923
  • ISBN:9781625340931
  • ISBN:1625340931

Kompletterande språkuppgifter

  • Språk:engelska

Klassifikation

Serie

  • Studies in print culture and the history of the book

Anmärkningar

  • Includes bibliographical references (pages 171-192) and index.
  • Educating a future publisher -- Apprenticeships and partnerships -- The Borzoi abroad -- Producing American literature -- Distinctive by design -- Bookselling and the Borzoi -- A majestic brand.
  • "In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes. Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling. Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley -- factors that would influence his business decisions for years to come. The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation." -- Amazon.com, viewed September 8., 2014

Ämnesord och genrebeteckningar

Seriebiuppslag

  • Studies in print culture and the history of the book

Länkade data-URI:er (test)

  • https://libris.kb.se/1zcgpstk1wd2h6j#it (Clements, Amy Root, 1967- aut)
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Titeln finns på 2 bibliotek. 

Bibliotek i Stockholmsregionen (2)

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Stockholms universitet, Frescatibiblioteket (H)Ange som favorit
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  • Placering: 2015 950
Utlånad?Öppettider, adress m.m.
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