Modeling the Success of Application-Based Mobile Banking [Elektronisk resurs]
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Ghobakhloo, Morteza (författare)
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Fathi, Masood (författare)
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Production and Automation Engineering (medarbetare)
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Högskolan i Skövde Institutionen för ingenjörsvetenskap (utgivare)
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Högskolan i Skövde Forskningscentrum för Virtuella system (utgivare)
- Publicerad: MDPI, 2019
- Engelska.
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Ingår i: ; 7:4, 1-21
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- Relaterad länk:
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http://www.his.se/ (Värdpublikation)
Sammanfattning
Ämnesord
Stäng
- The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.
Ämnesord
- Engineering and Technology (hsv)
- Mechanical Engineering (hsv)
- Production Engineering, Human Work Science and Ergonomics (hsv)
- Teknik och teknologier (hsv)
- Maskinteknik (hsv)
- Produktionsteknik, arbetsvetenskap och ergonomi (hsv)
- Production and Automation Engineering (his)
- Produktion och automatiseringsteknik (his)
Genre
- government publication (marcgt)
Indexterm och SAB-rubrik
- mobile banking
- loyalty
- repeated use
- satisfaction
- trust
- mobile commerce
- banking performance
Inställningar
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