The art of prestige : the formative years at Knopf, 1915-1929 / Amy Root Clements.

• Educating a future publisher -- Apprenticeships and partnerships -- The Borzoi abroad -- Producing American literature -- Distinctive by design -- Bookselling and the Borzoi -- A majestic brand.

• "In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes. Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling. Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley -- factors that would influence his business decisions for years to come. The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation." -- Amazon.com, viewed September 8., 2014 

Ämnesord

Publishers and publishing  -- New York (State) -- New York -- History -- 20th century. (LCSH)

Literature publishing  -- United States -- History -- 20th century. (LCSH)

Authors and publishers  -- United States -- History -- 20th century. (LCSH)

Authors and publishers.  (fast)

Literature publishing.  (fast)

Publishers and publishing.  (fast)

Bokförläggare  -- historia (sao)

Förenta staterna  -- New York (sao)

United States.  (fast)

New York (State)  -- New York. (fast)

1900-talet  (sao)

1900 - 1999  (fast)

Genre

History.  (fast)

Personnamn

Knopf, Alfred A., 1892-1984.

Knopf, Blanche W., 1894-1966.

Knopf, Alfred A., 1892-1984.

Knopf, Blanche W., 1894-1966.

Knopf, Alfred A., 1892-1984

Knopf, Blanche W., 1894-1966

Institutionsnamn

Alfred A. Knopf, Inc. -- History.

Alfred A. Knopf, Inc.

Alfred A. Knopf, Inc.

Klassifikation

Z473.A48 (LCC)

070.509747/10904 (DDC)

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