Top tasks : how to identify, measure and improve customer top tasks : [a how-to guide] / Gerry McGovern.

• "Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world's largest organizations: Cisco, Microsoft, NetApp, IBM, Google, European Union, Toyota, Tetra Pak, and hundreds more. More than 300,000 customers have participated in Top Tasks studies in over 40 countries and 30 languages."--Back cover. 

Ämnesord

Elektronisk handel  (sao)

Elektroniska tjänster  (sao)

Kundrelationer  (sao)

Kundkontakter  (sao)

Kundorientering  (sao)

Electronic Commerce.  (gnd)

Customer relations  (LCSH)

Customer services  (LCSH)

Electronic commerce  (LCSH)

Genre

Ratgeber.  (gnd-content)

Indexterm och SAB-rubrik

Qblbmd Konsumentforskning

Klassifikation

658.834 (DDC)

Qblbmd (kssb/8)