Startsida
Hjälp
Sök i LIBRIS databas

     

 

Sökning: onr:17015728 > Social media commun...

  • Lipschultz, Jeremy Harris,1958- (författare)

Social media communication [Elektronisk resurs]concepts, practices, data, law and ethics /Jeremy H. Lipschultz.

  • E-bokEngelska2015

Förlag, utgivningsår, omfång ...

  • Publicerad:New York :Publicerad:Routledge,Publicerad:2015
  • 1 online resource (269 p.)

Nummerbeteckningar

  • LIBRIS-ID:17015728
  • ISBN:9781317680604
  • Ogiltigt nummer / annan version:9781138776449 (print)
  • Ogiltigt nummer / annan version:9781138776456 (print)

Kompletterande språkuppgifter

  • Språk:engelska

Klassifikation

Anmärkningar

  • Description based upon print version of record.
  • Cover; Half Title; Title; Copyright; Contents; List of Tables and Boxes; Preface; 1 Introduction to Social Media Concepts; Social Media Concepts and Theories; Social Media in Journalism; Social Media in PR; Trust; Influence; Engagement; Social Media in Advertising and Marketing; New Media; Ahead; Discussion Questions: Strategies and Tactics; 2 CMC, Diffusion and Social Theories; Identity; Internet History; Social Network Site Definitions; Interaction; Community; Diffusion of New Ideas; Uses and Gratifications; Online Culture and Power; CMC and Social Media
  • Discussion Questions: Strategies and Tactics3 Social Media in Journalism; Journalism Theories; Citizen Journalism; Crowdsourcing; Micro-blogging; Journalism Case Studies; Successes; Bloggers; Social Media Celebrity; Failures; Lessons; Discussion Questions: Strategies and Tactics; 4 Social Media in Public Relations; PR Management; PR History and Tactics; PR Theories; Credibility; Social Capital, Conflict and Collaboration; Social Media Tactics; PR Newsrooms and Message Targeting; PR Blogging and Case Studies; Corporate Social Responsibility (CSR); Non-profits; Successes; Failures; Lessons
  • Discussion Questions: Strategies and Tactics5 Social Media in Advertising and Marketing; Advertising and Marketing Theories; Consumers; Branding; Promotions, Market Research and Segmentation; Integrated Marketing Communication (IMC); Social Media Strategic Planning; Awareness and Engagement; Search Engine Optimization (SEO); Return on Investment (ROI); Cost of Ignoring (COI); Advertising and Marketing Case Studies; Real-time Social Marketing; Successes; Failures; Lessons; Discussion Questions: Strategies and Tactics; 6 Social Media Metrics and Analytics; Social Media Measures
  • See, Say, Feel, DoGoogle Analytics; Facebook Insights; Twitter Analytics; Network Analyses; Other Social Network Measurement; Discussion Questions: Strategies and Tactics; 7 New and Mobile Media Technologies, Innovation and Investment; Entrepreneurs; Angel Investors and Start-ups; Big Ideas and Business; "Crush It" and the Thank You Economy; Crowdfunding; Emergence of New and Mobile Media; Implications of Revolutionary Mobile and Social Media; Twitter Impact; Mobile Geotagging; Google Glass; Discussion Questions: Strategies and Tactics; 8 Big Data and Privacy; Privacy Development
  • Top Social Media Site Privacy PoliciesTwitter; Facebook; Google+; Instagram; LinkedIn; Tumblr; Vine; Snapchat; Big Data and Privacy; FTC Regulation; Privacy and Legal Implications; Discussion Questions: Strategies and Tactics; 9 Law and Regulation; Free Expression and the First Amendment; Internet Libel; Facebook, Twitter and the Law; International Social Media; Prior Restraint and Terrorism; U.S. Internet Indecency; Regulated Media Technologies; FTC Regulation: Advertising, PR and Social Media; Copyright Infringement, File Sharing and Fair Use; Social Perspectives on Law
  • Social Media Privacy Issues
  • In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces

Ämnesord och genrebeteckningar

Sammanhörande titlar

  • Annan version:Print:Lipschultz, Jeremy HarrisSocial Media Communication : Concepts, Practices, Data, Law and Ethics20149781138776449

Länkade data-URI:er (test)

  • https://id.kb.se/term/sao/Sociala%20n%C3%A4tverk (Sociala nätverk sao)
  • https://id.kb.se/term/sao/Sociala%20n%C3%A4tverk%20online (Sociala nätverk online sao)
Inställningar Hjälp

Titeln finns på 5 bibliotek. 

Bibliotek i Mellansverige (1)

Ange som favorit

Bibliotek i västra Sverige (2)

Ange som favorit

Bibliotek i södra Sverige (2)

Ange som favorit

Sök utanför LIBRIS

Hjälp
Om LIBRIS
Sekretess
Blogg
Hjälp
Fel i posten?
Kontakt
Teknik och format
Sök utifrån
Sökrutor
Plug-ins
Bookmarklet
Anpassa
Textstorlek
Kontrast
Vyer
LIBRIS söktjänster
SwePub
Sondera
Uppsök

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

Copyright © LIBRIS - Nationella bibliotekssystem

 
pil uppåt Stäng

Kopiera och spara länken för att återkomma till aktuell vy